TASK: Copy this MOJO 2019 cover into a new blog post entitled MOJO: REPRESENTATION. Then write 4 points, one each about about the following.
How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:
MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence
The messages and values conveyed and issues addressed:
- MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’ This is because of the way he looks to be dark and brooding staring into the camera
- MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience
• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour Because on the front cover there are only white musicians and a lack of other people from different ethnic background or gender.
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