LEGO MOVIE POSTER CAMPAIGN

 PREP You all have a handout with the individual character posters and the ensemble poster.

Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

In Emmets poster even though he is meant to be the heroic main character  who saves the universe he is represented as a scared person who is afraid of danger we can see this in the poster because of his facial expression e.g. the terror in his eyes and he is screaming. This goes against the stereotypical representation of male character in action and adventure movies. Because the male hero would normally be strong and brave with little fear but emmet is the opposite of this.

Vitruvius is represented in a very stereotypical character in a Hollywood way as the wise old man we can see this in his poster because of the long hair and beard with his glowing eyes and calm facial expression. He is a very common type of character represented in several different Hollywood movies and Vitruvius fits the stereotype of characters in action and adventure films.

The character Lord Businesses is a stereotypical villain in action and adventure movies he is represented as an angry man filled with lots of hatred we can see this because of his facial expression e.g. the way he is screaming with anger and the menacing unwelcoming teeth shapes on his crown he is a stereotypical male villain in an action and adventure movie because he is a brave and corrupted evil villain.

Wyldstyle is an extremely new concept which movie companies around the world are now realising they should do to attract a larger audience this is to add female heroes for girls to look up to because normally it would only be young men that boys could look up to but movie companies also want to have girls watching the movies because it creates a much larger audience group. We can see in Wild styles poster that she is extremely un stereotypical female character because instead of wearing make up with glitter she has died her hair pink and blue which makes her standout. A stereotypical character   is normally needing saving but compared to Emmet who is the hero of the movie she is calm and composed instead of waiting to be saved by the hero.

In the ensemble poster we can see a variety of posters to interest all sorts of different audiences but we can still see that there are a much larger number of male characters compared to female characters but we can still see that Emmet looks like he is running away from the danger scared but Wyldstyle is composed and ready to fight this an extremely un stereotypical representation of male and female characters in Hollywood action and adventure movies 

LEGO INDUSTRY

 

•  franchise- Is the brand of the Lego Movie this includes all the Lego sets and various other pieces of merchandise and or games and tv programs.
• synergy- This is the partnership that Warnerbrothers established with the Lego franchise and Lego released several different products to promote the movie.
•  tent-pole production- Is when a large amount of money is spent on the employing the actors which can be expensive ( Chris Prat, Will Ferrell and Morgan Freeman.) But they are usually successful and make a large amount of money at the box office. Because of the amount of money spent on advertising 
•  ensemble cast- Is a large cast which has a variety of different characters which earns  that the film can satisfy different audience needs. And also so that each person has a character  which they are interested in.
•  conglomerate-  A single company that owns multiple different companies.
• vertical integration- When a media company owns several different  companies in the same chain of production.

Lego Movie Trailer

 Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

Emit comes across as an ordinary person who goes about his daily life. But because people believe he is the special one he becomes not just an ordinary guy but a hero which the world dependents on. But he isn't at traditional hero because he is not muscular or agile.

The trailers effective because it has funny moments e.g. when Batman and Wonder Woman's vehicles get blown up. which can attract an audience. It also sets out an interesting storyline that has an interesting quest. The big names in the movie also help advertise it because a lot of people like Will Ferrell and Chris Pratt.

The Lego movie is about Emit a regular guy who just wants to fit in with everyone else but can't. He then comes across the "resistance" the secret weapon to stopping the evil villain " Lord business" from gluing everyone in place it is Emmitt's job to save the universe from being glued in place and he succeeds!

 There is the energetic entertaining energy from Emit which children are interested in and some comedy which adults understand and interest them. Because of the long history of Lego both adults and kids today have grown up playing with they are both interested either because of their current demographic or their former demographic.