LEGO MOVIE POSTER CAMPAIGN

 PREP You all have a handout with the individual character posters and the ensemble poster.

Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

In Emmets poster even though he is meant to be the heroic main character  who saves the universe he is represented as a scared person who is afraid of danger we can see this in the poster because of his facial expression e.g. the terror in his eyes and he is screaming. This goes against the stereotypical representation of male character in action and adventure movies. Because the male hero would normally be strong and brave with little fear but emmet is the opposite of this.

Vitruvius is represented in a very stereotypical character in a Hollywood way as the wise old man we can see this in his poster because of the long hair and beard with his glowing eyes and calm facial expression. He is a very common type of character represented in several different Hollywood movies and Vitruvius fits the stereotype of characters in action and adventure films.

The character Lord Businesses is a stereotypical villain in action and adventure movies he is represented as an angry man filled with lots of hatred we can see this because of his facial expression e.g. the way he is screaming with anger and the menacing unwelcoming teeth shapes on his crown he is a stereotypical male villain in an action and adventure movie because he is a brave and corrupted evil villain.

Wyldstyle is an extremely new concept which movie companies around the world are now realising they should do to attract a larger audience this is to add female heroes for girls to look up to because normally it would only be young men that boys could look up to but movie companies also want to have girls watching the movies because it creates a much larger audience group. We can see in Wild styles poster that she is extremely un stereotypical female character because instead of wearing make up with glitter she has died her hair pink and blue which makes her standout. A stereotypical character   is normally needing saving but compared to Emmet who is the hero of the movie she is calm and composed instead of waiting to be saved by the hero.

In the ensemble poster we can see a variety of posters to interest all sorts of different audiences but we can still see that there are a much larger number of male characters compared to female characters but we can still see that Emmet looks like he is running away from the danger scared but Wyldstyle is composed and ready to fight this an extremely un stereotypical representation of male and female characters in Hollywood action and adventure movies